la Reine du Vinyle

When Michèle Rosier came to pass at the age of 86, magazines did not necessarily mention the filmmaker, but the fashion columns of VOGUE, Les Inrocks or Figaro Madame celebrated she who once was « the Queen of Vinyl ».

Raquel Welch _ Fathom (Leslie H. Martinson, 1967)

Michèle Rosier invented the Vinyl Girl. In the same way as Agnès B or Sonia Rykiel, she is amongst the personalities who have changed the image of women, according to Françoise Lebrun – friend and favoured actress since Mon cœur est rouge in 1972 – in an interview with Figaro Madame.

In an eponymous book dedicated to the creator (2016, Éditions du Regard), fashion historian Lydia Kamitsis explains how Michèle Rosier imagined « another perspective of fashion. She participated in the democratisation of clothes. It is not couture, it is not performance clothes. It is functioning clothes. She was attentive to the expectations of the women of that era, who belong to the generation of movement and freedom. Her ideas encompass a whole way of living. »

In 1963, when only in her thirties, Michèle Rosier launches V de V (as in Vêtements de Vacances), one of the first sportswear brands in Europe.

As a costume designer, she created Audrey Hepburn’s outfits for the film Two For The Road (Stanley Donen, 1966), and especially the parachutist’s tracksuit worn by Raquel Welch in Fathom (Leslie H. Martinson, 1967).